UI Designer • Creative • Blogger

ABOUT ME

The brief introduction of myself

UI Designer, Senior Web Creative, Blogger and illustration enthusiast with 10 years experience in desktop and mobile design.

AMALIA SIRIGNANO
UI DESIGNER  •   WEB CREATIVE    •   BLOGGER

Hi there! I am Amalia and I am from Naples, I lived in Rome for 8 years and since 2014 I am based in London. I am a passionate designer with a sixth sense with people and it makes me instinctively a UX person.

I am a fashion addict and occasionally an illustration, design and fashion blogger. I am eternally in love with Italian and Thai food, I like creative writing, cooking and jogging and take long breathe when next to the sea or in front of infinite landscapes.

At work I am highly focused on UX, new design approaches and business objectives, always oriented on making user friendly and intuitive interfaces with pixel-perfect mock-ups on mobile and desktop platforms.

 

 

 

download resume

I AM GOOD AT

75
UX PROCESS
90
DESIGN THINKING
75
RESPONSIVE DESIGN
90
PHOTOSHOP
90
ILLUSTRATOR
75
SKETCH
50
HTML / CSS
60
DREAMWEAVER
75
INDESIGN
80
FLASH
80
PROTOTYPING
85
ILLUSTRATION

MY RESUME

UI Designer, Senior Web Creative, Blogger and illustration enthusiast

Motivated to develop clear brand direction, strong ability to maintain brand consistency across a range of products defending designs to all levels of business.
Highly focused on UX, new design approaches and business objectives.

work experience

my professional background

now
July
2015
Paddy Power
Gaming provider leader in Ireland, UK, Australia and Italy
UI / UX Designer

My strong experience and enthusiasm in user interface design gave me the opportunity to join the UI and UX team in spring 2015. Working closely with UX Team, development, product and marketing Teams my responsibilities are prototyping, producing UI design and guaranteeing the best final and user oriented solution for all Paddy Power products. Creating responsive design for all retention and acquisition oriented projects. Producing UI style guide for web development to bring brand consistency across our platforms....

May
2015
August
2013
Paddy Power
Gaming provider leader in Ireland, UK, Australia and Italy
Web Creative Designer

I was part of the Creative Team for 2 years being responsible for implementing the Brand Visual Identity guide on all creative design across all Paddy Power products for Italy, producing mischief and creative concepts to increase acquisition, retention and support CRM activities. Working closely with the Marketing Team and the Brand Manager I was involved in producing print advertising campaigns and special projects for web and print. Maintaining and driving the stakeholders to embrace the Design thinking process at the beginning of each project. In the last year I have supported the Italian Product team in prototyping and designing new...

July
2013
July
2009
Intralot
Integrated gaming, sports betting management and interactive gaming services leader in Italy
Web & Graphic Designer

I was responsible for creating digital graphical user interfaces for print and web across all of the Intralot platforms. With a keen eye to detail and strong organisational skills I was responsible for creating all print design output in-line with Retail/distributor needs, implementing the Intralot Visual Brand Identity. I developed UI design for apps and website ensuring projects were delivered to deadlines. I supported the senior web designer in producing html&css for landing pages and CRM activities. I coached and mentored junior designers within the team, driving them to deliver a clear and consistent brand value....

September
2007
January
2007
MTN Company
Web & Graphic Agency
Web & Graphic Designer

Working closely with the art director and the marketing team I produced creative and intuitive desktop interface design for various customers. My work was also focused on designing brand identity and editorial illustrations to support internal brand activities....

July
2007
September
2002
Radio Punto Zero
Radio Station
Web Designer & Copywriter

I was responsible for all web and brand design activities implementing the Brand Visual Identity. I was also involved in marketing activities related to the radio schedule and in radio advertising activities as copywriting and radio programming....

EDUCATION

MY EDUCATION

July
2005
September
1999
University of Salerno
Communication and Marketing Degree

The University of Salerno is one of the most important universities in southern Italy. It is organized in 10 Faculties it is one of the oldest universities in Europe together with Paris and Bologna. My Faculty was Political and Communication Science and my studies concern marketing, economics and creative communication, allowing me to analyze and deal with my work in a wider and more accurate way....

September
2006
December
2005
ILAS Communication School
Web & Graphic Design / ADV Course

ILAS is a popular School of Communication based in the wonderful Naples. I joined 3 courses during the accademic year: Web Design, Graphic Design and Advertising. It was my first experience with design tools and certainly it was love at first sight....

July
2012
June
2012
HTML.IT
Webmaster Class / HTML & CSS

Html is an educational institution in technology based in Rome, by offering full-time immersive programs, long-form courses, classes and workshops. After a bit experience of coding at work, I decided to join a Webmaster class to learn HTML and CSS to create websites, landing pages and prototypes, allowing me to dig deep into my projects....

now
January
2005
Interaction Design
Design Thinking & User Centred Design Course

Interaction Design is a foundation where you can improve your skills in UX, Interaction Design and Design Thinking through classes and literatures. It is one of my resource to newest UX trend and methodologies for my projects....

Browse my recent works

A quick look at some of my projects. Check out the whole portfolio on my Behance Page

RAINBOW LACES Landing Page
FACEIT Landing Page
MELAGRANA App
Intralot – Mobile
WEB RESPONSIVE Paddy Power Microsite
WEB RESPONSIVE Bonus Campaign
INTRALOT ADV
Antiqua Brand Identity

CONTACT ME

GET IN TOUCH

London

+ 44 7795 422251

am.sirignano@gmail.com

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